Peek Inside Astrid And Miyu's Multi-Million-Pound Marketing Strategy

eCommerce

Consultancy

& Strategy

Scaling a brand to new levels can be complex and multi-faceted, from market research and penetration to channel analysis and logistics. Our consultancy comes in multiple forms, each is designed to elevate your brand and internal channels.

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Consultancy ⁽⁰¹⁾

Helping brands to achieve their business goals and deliver key strategic projects is our main objective.

Through initial discovery, together, we'll align how our knowledge can best help to scale your brand. We've worked in various shapes and sizes, whether it be an initial audit, advisory, fixed project or retained consultancy.

Fractional CMO ⁽⁰²⁾

A Chief Marketing Officer ties all marketing channels together. They guide your investment, both financial and human, in the right direction. However, the importance of this knowledge is often overlooked due to its high cost. That’s where we come in; we have grown brands from 0 to 8 figures per year and worked with brands both big and small.

Leverage our expertise without the massive financial commitment of employing in-house or to supplement your team.

Strategy ⁽⁰²⁾

Through a one-off strategic project, we build brand growth strategies and roadmaps from 6 months to 3 years. Our strategies involve three core focuses:
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Brand identity - Who are you? What are your goals? What do you stand for? We devise a plan that has your brand's DNA at its heart so your business goals are achieved the right way setting the path for sustainable growth. When you do something, you do it right.
Data - Proper growth is achieved through understanding and working with your data, from performance to behavioural KPIs. The key is utilising all the data you have and harvesting it wherever possible.
Market placement - Good market research can answer a plethora of questions. It enables you to learn who your market is, where you sit in that market, how you can penetrate it further and where your obstacles and opportunities lie. Once completed, it can give you all the information you need to make your slice of that pie that little bit bigger.

Consulting Responsibilities

Our support comes in a variety of forms. We act as an extension of your team, and some examples of our areas of work include:

Strategy and or roadmap design
Marketing audit - highlighting growth opportunities and quick wins
Brand identity evolution
Website build and tech stack implementation
Team selection and agency partnerships advisory
Channels specific strategy

Inokim Consultancy and Performance Marketing

How We Work

We have formulated a winning approach to eCommerce growth by combining brand-side with agency-side eCommerce expertise. As an idea meritocracy, we design sustainable and tangible strategies for our brands. No idea is off the table.Our experts specialise specifically in eCommerce and have decades of collective experience working with brands from Proctor and Gamble to Stackers.

Over 50 years of collective eCommerce knowledge both working for and with brands
Experienced with most major platforms, including Shopify, Magento and Dynamics 365.
Deep hands-on knowledge of a majority of marketing tools, including, Klaviyo, Criteo, Hubspot, Yotpo and Rakuten.
A history of supporting brands from long-term establishment projects to large web builds to fixed strategy.

The Holistic Approach

To scale a brand you must consider all angles. This level of knowledge can only be obtained from being on the brand side, living and breathing its growth. From paid media to customer success to brand design to logistics, our team has experience across the entire user journey. This breadth of knowledge is part of our DNA, benefiting every brand we grow.