Peek Inside Astrid And Miyu's Multi-Million-Pound Marketing Strategy

eCommerce

Consultancy

& Strategy

Scaling a brand to new levels is complex and multi-faceted. Our consultancy is tailored to each brand’s goals, either through ongoing support or one-off projects.

Let's talk about growth

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Consultancy

Consultancy (01)

An initial discovery allows us to understand more about your brand, including its goals and obstacles. From this understanding, we design a consultancy solution that elevates both your team and scales your brand.
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We've worked in various shapes and sizes, whether it be an audit, advisory, fixed project or retained consultancy.
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Our consultancy partnership consists of brand-side and agency-side experience giving us a unique and fully holistic understanding of the eCommerce user journey. We create growth through a deep focus on the brand and its purpose working with a limited number of brands at any one time.




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Fractional CMO

Fractional CMO (02)

A Chief Marketing Officer ties all marketing channels together. They guide your investment, both financial and human, in the right direction. However, the importance of this knowledge is often overlooked due to its high cost. That’s where we come in; we have grown brands from 0 to 8 figures per year in multiple verticals, and our experience is built from working directly for brands and scaling their eCommerce.
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Our fractional CMO approach is unique, in that it is a partnership of two industry professionals. One built their career brand side acting as a CMO for multiple brands, the other as a senior agency partner. Unifying experience from these two worlds is key to our success and we’re the only consultancy with this hybrid.
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Through an initial discovery call, we will determine if this is the right solution for your brand, or we’ll design an alternative that is. We only work with two brands at a time which allows us to fully embed into your brand, upskill the team, create a growth strategy and scale your channels.




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Workshops (03)

We know that sometimes it's better to teach someone to fish than to do the fishing for them. We offer a variety of workshops to up skill your team.
These include:
  • Paid media
  • SEO
  • Email
  • Influencer
  • CRO
  • Data analysis
  • Agency relationship management




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Strategy

Strategy (04)

Through a one-off strategic project, we build brand growth strategies and roadmaps from 6 months to 3 years. Our strategies involve three core focuses:
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  • Brand identity - Who are you? What are your goals? What is your purpose? We devise a plan that has your brand's DNA at its heart so your business goals are achieved the right way setting the path for sustainable growth
  • Data - Long-term growth is achieved through understanding and working with your data, from performance to behavioural KPIs. The key is utilising all available data, both qualitative and quantitative, and harvesting at all touch points
  • Market placement - Market research can answer a plethora of questions. It enables you to learn who your market is, where you sit in that market, how you can penetrate it further and where your obstacles and opportunities lie

Consulting Responsibilities

Our support comes in a variety of forms. We act as an extension of your team, and some examples of our areas of work include:

  • Strategy and or roadmap design
  • eCommerce audit - highlighting growth opportunities and quick wins
  • Brand identity evolution
  • Website build and tech stack implementation
  • Team creation and agency partnerships advisory
  • Channels specific strategy
  • Marketing channel workshops
  • Market research
  • Coaching
Inokim Consultancy and Performance Marketing

How We Work

We have formulated a unique approach to eCommerce growth by combining brand-side with agency-side eCommerce expertise. We design sustainable and tangible strategies for our brands. No idea is off the table. Our experts specialise specifically in eCommerce and have decades of collective experience working with brands from Procter & Gamble to Stackers.
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Our growth is your growth, this is why we only work with brands we can truly impact.
  • Over 50 years of collective eCommerce knowledge both working for and with brands
  • Experienced with most major platforms, including Shopify, Magento and Dynamics 365
  • Deep hands-on knowledge of a majority of marketing tools, including, Klaviyo, Criteo, Hubspot, Yotpo and Rakuten
  • A history of supporting brands from long-term establishment projects to large web builds to fixed strategy

The Holistic Approach

To scale a brand you must consider all angles. This level of knowledge can only be obtained from being on the brand side, living and breathing its growth. From paid media to customer success to brand design to logistics, our team has experience across the entire user journey. This breadth of knowledge is part of our DNA, benefiting every brand we grow.