Pangaia’s Purpose-Driven Marketing Strategy

eCommerce is a beautiful thing. When it's done the right way eCommerce has the power to impact communities, the planet and the business all in a positive way. Business should be a force for change, and a leader.

Action works

Sustainability

As a consultancy and agency we prioritise working with brands that share our values. Brands that believe in doing what's right, not whats easy. We believe through authentic story telling and well designed marketing a brand can be so much more than profit & loss. Their message can not only reshape the planet but be a driver for growth.

Sustainability doesn't need to be achieved at the sacrifice of growth.

Our efforts

As an agency we can do more than work with purpose-driven brands, we ourselves are a purpose-driven brand with two focuses:

  • Help our planet
  • Give back

Our planet

Below is a list of efforts we are taking to ensure we as a consultancy and agency are carbon-positive

  • Unfortunately, our website is built on Webflow which currently doesn't have any green server options. We explored moving it over to Green Geeks but we would lose the build functionality of Webflow which is vital to ensure we can continually be at the forefront of web design whilst continually posting educational content.
    We therefore use websitecrabon.com to calculate the emissions of our site which we then more than offset through our partnership with More trees.
    You can see the impact our site has here
  • For every brand we work with we plant 10 trees per month in their name. This is a small contribution and as we expand we plan to evolve this to 100 trees.
    You can see more on this through our More Trees profile.
  • We are proud to partner with 1% for the planet. This means that 1% of every £1 we make is donated to help fight climate change.
  • Our HQ is powered by renewable energy thanks to Octopus energy.

Giving back

Connecting a brands values to an audience is a key part of foundational marketing. When first working with brands we help a brand to understand its values and position itself within these values to both help the community and the brand. Examples of these include

  • Partnering Mobility Giant with Diabetes UK. People with Diabetes make up 25% of Mobility Giants customers and they wanted a way to give back. Working with Diabetes UK we built a tailored relationship where Mobility Giant can donate 3 scooters per month to those in need through local Diabetes UK charities.
  • Building Stackers' Movember campaign. With a largely female audience we saw an opportunity to help raise awareness for mens health through the women in their life. To date this has raised £23,386 for Movember.
  • We are proud to partner with Mind.org where we offer free consultancy to help the charity grow.
  • On a personal note, Jamie the founder is passionate about social care. For the past year he has been a volunteer Friend for Age UK.